Today Save the Children launched year two of their No Child Born To Die campaign by asking David Cameron to name a day to hold a global hunger summit.

I was invited along to the launch this morning in London Town, where Natasha Kaplinsky, Myleene Klass and Justin Forsyth told us what name a day is all about.

It was powerful stuff, and if I’m honest, I had to try very hard not to cry. They spoke powerfully and emotionally about the hidden crisis that causes the death of 2.6 million children each year: malnutrition.

Every hour, 300 children die because of malnutrition. In the time you take to read this, 25 children will have died.

1/4 of the world’s children are stunted (this means that their body and brain has failed to develop properly because of malnutrition)

6 out of 10 children will under 5 will never get to fulfil their potential.

But the thing that really got me is the fact that these children aren’t malnourished because of a lack of food. There is, actually, enough food in the world to feed all of us. The problem is that the food prices have risen rapidly, and many parents cannot afford to feed their families even if they spend their entire income on food.

Wrong. Diddly. Wrong.

Little M currently has a stomach bug. I nearly wasn’t able to go today because she got sent home from nursery yesterday. Fortunately Mr TOPP and my dad stepped in. Watching the video of children in Mozambique/Bangladesh hit home even harder this morning. Those children, the same age as Little M, had stomach bugs too. But because they are so malnourished their bug may kill them. Their tiny bodies simply aren’t able to fight. Little M can have a few days at home, some calpol and clean water to help her get better. And she will get better.

Never have I felt so lucky.

So, what can I/we/YOU do to change things?

* if you’re on twitter tweet about the campaign and use #nameaday

* name a day where you will do something to help raise awareness (for example: blog/tweet/run a marathon/shave your head)

* share your family recipe with the pink whisk

* hug your own children a little harder

No child is born to die.